This image concept is based off of the ongoing classic Guinness pint silhouette. We combined the visual of the stadium crowd and the pint for the perfect play of pictures.
XTEP is a major player in the sportswear market in China. They were looking for a fresh take on their brand with a feeling of power for the everyday athlete. Working with award winning advertising photographer, Philip Jarmain, and stellar retoucher, Stephen Kirby, we put the athlete into the urban environment with a winning edge.
This billboard ad was created for Bodog’s Battle of the Bands TV show specifically for a unique media buy. It consisted of 2 massive billboard beside each other atop Times Square in NYC. We conceptualized this and executed this with photographer, Patrick Norman, and finished it off with retouching from Paul at the Orange Apple. [...]
This ad was created for the British Columbia Lung Association to create awareness for their anti-smoking campaign. We came up with a simple visual play of an hourglass and a cigarette. The rest is straight forward. The photographic and craft talents of Hans Sipma were called upon for this execution.
Vidfest is a conference leading edge digital masters of all the realm. This ad was created to generate awareness for the event.
This racy ad was created for Rose Charities Be Bare fashion auction. The event focused around auctioning clothing right off the backs of beautiful models so the handbill reflected that through a removable die cut sticker reminiscent of vintage paper doll clothing. We had the pleasure of having international super model, Noot Seaar, photographed for [...]
This ad was created from concept to execution to promote Bodog’s Battle of the Bands competition. Working with award winning advertising photographer, Hans Sipma, we shot outdoors on location with guitars and finalized the imagery with stunning post production for a spectacular outcome.
The GDC/BC Salazar Student Awards were established in 1985 to honour Enrique Salazar, a highly regarded member of the BC design community. We conceptualized the idea based on the how passionately obsessive designers are with their craft. In an homage to Van Gogh we made this idea happen with a trip the movie FX studio [...]